'Real' Models - Direct From a Town Near You!

The world of modeling is changing. Campaigns based around 'real' women are encouraging a move away from the 'size zero' ideal and the notion that modeling is only open to the super slim, Caucasian, under 20's demographic.

It is becoming very clear that the public appreciate a mix of sizes, ages and races being represented in the media. Classic beauties certainly have their place but we also want to see unique or unusual looks and more people we can relate to on our screens.

With the emergence of programs like 'Colleen's Real Women' and adverts like the 'Dove Campaign For Real Beauty', the public passion on this subject is being noted and acted upon by big players in from within the industry.

Earlier in the year we heard the shocking news that the British edition of Vogue magazine had begun re-touching photos of models to make them appear larger because readers were 'uncomfortable' with some of the images. Recently we saw an increase of ethnic minorities on the Milan runways, and in July the cover of Vogue read 'Ageless Style', bringing the 'age is beauty' debate into the frame.

In her editor's letter for the July edition, Alexandra Shulman says: "What always emerges is that fashion, as you get older, is about confidence, enjoyment and the ability to find a look you feel comfortable with." The new attitude that is emerging appears to be a healthier one, providing more opportunities for plus size and mature models within the fashion industry.